Tuesday, August 20, 2013

Knock, Knock...

We've all seen them. AT&T's ad campaign 'It's not complicated' featuring adorable children with a robotic adult straight man. Set in a class room, the adult chats with the delightful tots making the commercial and dialog seem unscripted.  

I don't have a problem with ALL of the precious moments like commercials. But there is one of them that sets my ass on fire. It is the commercial with the Hispanic boy that dares to declare that he is funny and tells a joke.

EVERY time I see the commercial, I'm on fire! 
The scene: A basic classroom. A cute Hispanic looking boy is sitting at a table along with an adult spokes person, a white boy with red hair, a black girl who is silent, and a white blond girl. 
Instantly my attention is drawn to the blond girl mugging for the camera and acting like the Hispanic kid has lost his mind. She's starts before he even speaks! I can almost hear Rosalind Russell behind the director, screaming, "You’re a star baby June! Ham it up!'  On camera, the future centerfold is making facial expressions of concern and wincing at the Hispanic kid. She's making hand gestures like 'Oh my God this kid is a moron'. In horror Blondy looks back and forth from the Hispanic kid to the adult almost saying, 'This kid is an idiot, let's make fun of him.' 

Robo-adult asks the Hispanic kid to tell his joke. 'Knock, knock. Who's there? Queen. Queen who? Queen my dishes please!'

Okay, admittedly it's not the best 'Knock, knock' joke, but you don't have to be a rocket scientist to understand it.
Cut to prep school carrot top who doesn't get the joke. W.T.F.? Every kid has heard a 'Knock, knock' joke by the time they are five!  What kid hasn't heard a joke like: 'Knock knock. Who's there? Orange. Orange who? Orange you going to answer the door?' Hell, I still get a chuckle out of that one! Red put so much emphasis on 'correcting' the Hispanic kid he actually showed every tooth he's accumulated enunciating the word CLEAN (not Queen). DO NOT make Ginger whip out his inhaler on your dumb alien ass! Thank heavens Opie was there to save the poor foreign looking boy from the embarrassment of not speaking our language properly. 
AT&T lucked out that the Hispanic kid is a comic genius in explaining to the prissy smart ass red headed bastard that changing the word is what makes it funny. 
And the little black girl? Silent...
Perhaps I have lost my focus on solving the worlds problems with sarcasm. Perhaps I shouldn't have the TV on while I write. Perhaps the company that puts these commercials together for AT&T should have someone other than an intern approve them.


  1. I have to agree with you. Usually I like the A&T commercials but I did not dig this one either. Why are they picking on the kid? I thought the joke was funny in a kindergarten sort of way, and really wanted to smack little miss know it all.

    rock on!

  2. Yeah, this one is not a keeper. Unfortunately, it is the one I most see. Or...perhaps, because I hate it so, it is the one I notice more...

    Thanks for visiting!


About Me

My photo
A writer exercising the writing muscle.